RSS - or what is now known as "Really Simple Syndication" - is a file format that is incorporated by Internet users in their websites to allow for 'web syndication', making their web content available in a format that can be universally understood by other people.
In essence, RSS is a 'mini database' that contains headlines and descriptions (a summary or a line or two of the full article) of your web content, including hyperlinks that enable users to link back to the full article of their choice.
RSS websites - that is, websites that contain RSS 'feeds' (articles or postings) - typically have colorful graphics to indicate to users that the specific web content is available through RSS feeds. These graphics are usually depicted by orange rectangles that are usually marked with 'RSS' or 'XML'.
With its increased popularity, RSS is now being adopted and used by more website owners or publishers. Today, numerous resources are now available that aid Internet surfers (and even beginners as well) on how to set up and use RSS.
Setting up RSS feeds and adding them to your website can be a simple process that does not involve a lot of time or any money. Listed below are some simple and basic steps that you might want to follow:
1. Have your web content and/or news in an RSS feed format, such as XML (appropriate and 'ready-made' feeds are also available from other sources).
2. Click the orange graphic - this is the RSS feed icon. Take note of the URL of the RSS feed; this will be displayed in the address bar (for Internet Explorer).
3. Input the feed URL on your RSS feed creation program.
4. Click on the "Generate Feed" button. This will generate the RSS code for your web content.
5. Enter the RSS code in the appropriate place on your own website.
Having created an RSS feed for your website, next comes the task of publishing your web content and news and having them displayed on other sites and headline viewers. This is made possible with the use of RSS readers or aggregators.
RSS readers or news aggregators are used to view particular web contents. RSS readers contain the collection of 'feeds' or RSS files from content providers, and they are generally classified into 3 types:
· Desktop RSS readers - also known as standalone desktop application, they generally 'run' in the background and are similar to an e-mail client, collecting the feeds and refreshing items automatically as they are updated.
· Web-based aggregators - these are online services that enable users to personalize web pages, refreshing them each time the page is accessed or each time a person logs in to the service.
· Plug-in aggregators/readers - these make use of either web browsers or e-mail clients, which allow users to view RSS feeds while inside an existing program.
Having an RSS-enabled website provides Internet users (especially those who are website owners) with the following benefits:
· Allows users to generate up-to-date news and postings, as information and content in the RSS readers or aggregators are automatically updated each time the RSS feed is 'refreshed'.
· Allows users to have control over the information that they wish to view or receive, as they can remove a feed of their choosing any time they want to.
Aside from these benefits, RSS websites are also useful for people who conduct their business in the Internet, particularly in Internet or Online Marketing. RSS can be an effective marketing tool for your website, especially in the following fields:
· E-mail marketing and publishing
· Search engine marketing and optimization
· Business blogging
· Internet advertising
· Digital public relations
· Branding and e-commerce
In addition, RSS can 'power' your website, providing you with the following:
· Valuable, updated, and relevant resources for site visitors and potential clients - RSS is ideal for websites that contain (and syndicate) a lot of information that has to be changed or updated regularly.
· Search engine optimization for the website.
· Increased traffic for the website - your website can 'harvest' and display information from other sites, driving more traffic to your own website.
· A wide selection of 'channels' for content distribution, such as PDA's, cellular phones, voice mails, and email ticklers.
· A reliable way to have your web content delivered to Internet users and potential clients - RSS ensures that your site is viewed by the people who are interested in them, without having them blocked and 'cleaned' by ISPs or Spam filters.
These are just some of the advantages that RSS can give your website (and your business). The possibilities are endless, as more and more comes up almost everyday. Do not be left behind - take the advantage of the marketing and publishing power of RSS.
12.24.2007
11.06.2007
Blog as a marketing tool
Blogs offer huge marketing potential. The only way to keep up with the latest about blog is to constantly stay on the lookout for new information. If you read everything you find about blog, it won't take long for you to become an influential authority.
How can you put a limit on learning more? The next section may contain that one little bit of wisdom that changes everything. They are highly strategic tools that can strengthen relationships, share knowledge, increase collaboration, and improve branding. Besides, blogs can represent the real voice of the website.
A weblog can take the form of a diary, a news service (or summaries of and links to current news items on a topic), a collection of links to other Web sites, a series of book reviews or products, reports of activity on a project, the journal of an expedition, and much more. Businesses can use this tool to effectively advertise their products or services.
One of the most interesting ways to use a weblog is by allowing it to function as a discussion forum for customers of your products or services. In this case, the webmaster can give posting rights to other people – visitors and customers, and their posts may or may not be reviewed before they are published to the Web page. Customers, in such a way can post favorable comments about the websites offerings. Some weblogs are set up in such a way that only the owner or the owner and certain other people have posting rights, but anyone else can add comments to the posts.
There's a lot to understand about blog. We were able to provide you with some of the facts above, but there is still plenty more to write about in subsequent articles.
How can you put a limit on learning more? The next section may contain that one little bit of wisdom that changes everything. They are highly strategic tools that can strengthen relationships, share knowledge, increase collaboration, and improve branding. Besides, blogs can represent the real voice of the website.
A weblog can take the form of a diary, a news service (or summaries of and links to current news items on a topic), a collection of links to other Web sites, a series of book reviews or products, reports of activity on a project, the journal of an expedition, and much more. Businesses can use this tool to effectively advertise their products or services.
One of the most interesting ways to use a weblog is by allowing it to function as a discussion forum for customers of your products or services. In this case, the webmaster can give posting rights to other people – visitors and customers, and their posts may or may not be reviewed before they are published to the Web page. Customers, in such a way can post favorable comments about the websites offerings. Some weblogs are set up in such a way that only the owner or the owner and certain other people have posting rights, but anyone else can add comments to the posts.
There's a lot to understand about blog. We were able to provide you with some of the facts above, but there is still plenty more to write about in subsequent articles.
10.06.2007
Internet Tool - The Blog
If you're seriously interested in knowing about Tools, you need to think beyond the basics. This informative article takes a closer look at things you need to know about Tools. Once you begin to move beyond basic background information, you begin to realize that there's more to Tools than you may have first thought. They are highly strategic tools that can strengthen relationships, share knowledge, increase collaboration, and improve branding. Besides, blogs can represent the real voice of the website.
A weblog can take the form of a diary, a news service (or summaries of and links to current news items on a topic), a collection of links to other Web sites, a series of book reviews or products, reports of activity on a project, the journal of an expedition, and much more. Businesses can use
this tool to effectively advertise their products or services.
One of the most interesting ways to use a weblog is by allowing it to function as a discussion forum for customers of your products or services. In this case, the webmaster can give posting rights to other people – visitors and customers, and their posts may or may not be reviewed before they are published to the Web page. Customers, in such a way can post favorable comments about the websites offerings.
Some weblogs are set up in such a way that only the owner or the owner and certain other people have posting rights, but anyone else can add comments to the posts.
Those who only know one or two facts about Tools can be confused by misleading information. The best way to help those who are misled is to gently correct them with the truths you're learning here.
A weblog can take the form of a diary, a news service (or summaries of and links to current news items on a topic), a collection of links to other Web sites, a series of book reviews or products, reports of activity on a project, the journal of an expedition, and much more. Businesses can use
this tool to effectively advertise their products or services.
One of the most interesting ways to use a weblog is by allowing it to function as a discussion forum for customers of your products or services. In this case, the webmaster can give posting rights to other people – visitors and customers, and their posts may or may not be reviewed before they are published to the Web page. Customers, in such a way can post favorable comments about the websites offerings.
Some weblogs are set up in such a way that only the owner or the owner and certain other people have posting rights, but anyone else can add comments to the posts.
Those who only know one or two facts about Tools can be confused by misleading information. The best way to help those who are misled is to gently correct them with the truths you're learning here.
1.04.2007
Blog RSS
Really Simple Syndication (RSS) is a tool useful for saving or retaining updated information on websites that you frequently visit or websites that are your favorite. RSS utilizes an XML code which scans continuously the content or subject matter of a certain website in search for new informations then transmits the information updates by way of feeding the information to subscribers.
RSS feeds are generally being utilized in blogs or news sites, though any website wanting to broadcast and publish information can use them. Once new information is sent, it will contain a headline, a little bit of text, and either a rundown or a brief review of the news or story. A link is needed be clicked upon to read further.
So as to accept RSS feeds, a feed reader is needed, called an aggregator.
Aggregators are widely and freely available online, and all that is needed is a bit of searching, you will be able to locate a certain interface that best interest you. What’s more, RSS feeds can likewise be read and retrieved from cell phones and on PDAs.
Once you encounter upon a website that you want to add or insert to the aggregator, the process can be done in two ways. Almost all sites offering an RSS feed displays an “RSS” or “XML” button in their homepage and with one click, it promptly add that particular feed to one’s aggregator. Some aggregator however, requires the need to copy and then paste the URL of the feed unto the program.
Whatever the method used, you can be certain that the feed will be accessible soon as you have inserted it, likewise, in just seconds, the next update can arrive. In the event that you do not anymore would want to accept or take in updates, you may simply delete or erase the feed from the aggregator.
Through e-mail subscriptions, you can receive newsletters. RSS feeds on the other hand, can be more convenient in keeping up with newsletter updates since they are prompt and available in an instant; you no longer have to wait for a scheduled time or day to obtain a news summary, plus, these news will never be detained through a spam filter.
RSS feeds are widely used everyday by individuals who understand and appreciate the accessibility of fast reports and news that can be readily read and only read certain updates that appeals to them.
Aggregators
Aggregators are popular use of feeds, having several kinds. Web aggregators or portals as they are sometimes called, create this view which is then made available in a Web page. Also, Aggregators have been incorporated into e-mail patrons, users of desktops, or dedicated and standalone software.
Offering a collection of special features, such as combining more than a few related feeds in just a single view, hiding certain entries or statements that has been already viewed, and classifying entries and feeds, the aggregator is a versatile component.
Why make a feed available?
RSS feeds are generally being utilized in blogs or news sites, though any website wanting to broadcast and publish information can use them. Once new information is sent, it will contain a headline, a little bit of text, and either a rundown or a brief review of the news or story. A link is needed be clicked upon to read further.
So as to accept RSS feeds, a feed reader is needed, called an aggregator.
Aggregators are widely and freely available online, and all that is needed is a bit of searching, you will be able to locate a certain interface that best interest you. What’s more, RSS feeds can likewise be read and retrieved from cell phones and on PDAs.
Once you encounter upon a website that you want to add or insert to the aggregator, the process can be done in two ways. Almost all sites offering an RSS feed displays an “RSS” or “XML” button in their homepage and with one click, it promptly add that particular feed to one’s aggregator. Some aggregator however, requires the need to copy and then paste the URL of the feed unto the program.
Whatever the method used, you can be certain that the feed will be accessible soon as you have inserted it, likewise, in just seconds, the next update can arrive. In the event that you do not anymore would want to accept or take in updates, you may simply delete or erase the feed from the aggregator.
Through e-mail subscriptions, you can receive newsletters. RSS feeds on the other hand, can be more convenient in keeping up with newsletter updates since they are prompt and available in an instant; you no longer have to wait for a scheduled time or day to obtain a news summary, plus, these news will never be detained through a spam filter.
RSS feeds are widely used everyday by individuals who understand and appreciate the accessibility of fast reports and news that can be readily read and only read certain updates that appeals to them.
Aggregators
Aggregators are popular use of feeds, having several kinds. Web aggregators or portals as they are sometimes called, create this view which is then made available in a Web page. Also, Aggregators have been incorporated into e-mail patrons, users of desktops, or dedicated and standalone software.
Offering a collection of special features, such as combining more than a few related feeds in just a single view, hiding certain entries or statements that has been already viewed, and classifying entries and feeds, the aggregator is a versatile component.
Why make a feed available?
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